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Section 7.0 Editorial
Formula 1 Meets Innovation: CALO Booth by PropsBox
case-studies

Formula 1 Meets Innovation: CALO Booth by PropsBox

4 min read•Published: August 14, 2026•Author: Props Box Creative Lab

"Calo approached PropsBox to create brand awareness during the Formula 1 season. Learn how PropsBox designed and executed a high-energy custom booth that drove over 500 meal sales and new subscriptions."

Unforgettable Moments with Props Box.

The Challenge

"Calo approached Props Box to make brand awareness for them in formula 1 season. We answered the following question.

How to make a booth standout from others?

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The Solution

Text:

Props Box designed and executed a custom booth that matched the client’s corporate identity. Every detail was tailored to ensure maximum engagement.

Visuals:

  1. Sketches/mockups of the booth design.
  2. Images of the team during the production process.

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The Execution

From the conceptual stage to the final setup, Props Box ensured seamless execution. The booth was the highlight of the event, drawing in attendees and trying out their healthy food & drinks.

Visuals:

  1. High-quality images of the finished booth.
  2. Photos of guests interacting with the setup.

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The Impact

"The event was a huge success, exceeding expectations. Here's what we achieved together:

  1. Helped them sign up for new subscriptions.
  2. Sold over 500 meals & refreshments to attendees.
  3. Received glowing feedback from both the client and attendees.

Visuals:

  1. A photo of happy attendees using the booth.
  2. A testimonial quote overlayed on a vibrant image.

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Want to create unforgettable experiences for your next event? Let Props Box bring your vision to life!


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Author: Props Box Lab

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